In 2021 our team at Erich and Kallman developed a full rebrand for Great Wolf Lodge, complete with a refreshed logo system, an updated color palette, and new display typeface. With the logo specifically, our goal was to modernize the old mark while retaining the brand equity of the wolf paw and the rustic feel of its serif typeface.

Since the launch of the rebrand we’ve implemented this new look and feel across numerous deliverables, including but not limited to traditional out of home, display banners, in-lodge signage and apparel.