The
Opening
finals

Agency: BeCore
Client: Nike
Creative Direction: Carmen Triffilleti

The Opening Finals is a flag football tournament featuring 120 of the nation’s best high school players — all at Nike’s Phillip H. Knight campus in Beaverton, Oregon. Our team at BeCore was tasked with translating The Opening’s visual identity to various environments on campus. From the locker room, to the field, to the recovery space, our goal was to create a premium and emersive experience for the players and their guests.