The
Opening
finals

Agency: BeCore
Client: Nike
Creative Direction: Carmen Triffilleti

In 2026, The Opening Finals made its return to Nike Campus for the first time in 7 years . Our team at BeCore was tasked with translating The Opening’s visual identity to various environments on campus. From the locker room, to the field, to the recovery space, our goal was to create a premium and emersive experience for the players and their guests.