WNBA
All-Star
2026

Agency: BeCore
Client: Nike
Creative Direction: Nicole Adams

Nike Basketball brand activation at the 2026 WNBA All-Star Game in Chicago. Our team at BeCore was tasked with creating an experience that highlighted Nike’s current women’s basketball roster while honoring those who paved the way. The result was an emmersive environment complete with a hall-of-fame style installation, an interactive photo experience, and custom merch station. I was responsible for all print deliverables, including a collection of bespoke patch and heat press graphics.